20 Nov 2018 Siobhan Marketing , Small Business , Startup , Tech , work 67 essential websites for entrepreneurs, business owners and marketers Is there a website that you turn for inspiration, business tips or the latest tech tools and hacks? Ever wondered what websites entrepreneur swear by to save time and refine their skills? Here are 67 websites that […] Read MOre
6 Sep 2018 Siobhan Marketing , Words How a murder was behind the world’s most positive slogan Just before a firing squad executed him, Gary Gilmore was asked if he had any last words. “Let’s do it,” he said. Swoosh to Dan Wieden, the founder of Wieden + Kennedy agency. Wieden told Dezeen Magazine […] Read MOre
23 Oct 2017 Siobhan Marketing The Cynic’s Marketing Directory or what marketing terms really mean Here are some gems for a real world marketing directory. Content calendar What we’ll do if everything works perfectly, you pay on time and nobody has a day off. Content. Lorem ipsum Polyfilla to anyone except […] Read MOre
21 Sep 2017 Siobhan Marketing This confusing and tasteless billboard advertising was made possible by you Billboard advertising and New Jersey just got a little weirder. New Jersey radio station, WFMU-FM, just put up a billboard featuring Justin Bieber, Rihanna and, uh, Charles Manson on busy Route 280 in Newark. The station is in […] Read MOre
14 Aug 2017 Siobhan Marketing , Small Business When your business gets a terrible, no good, very bad review Why, sometimes, a bad review is better! Your business is your baby. A bad review on Yelp or Trip Advisor is hard not to take it personally. Especially when your reviews are mostly awesome. And that […] Read MOre
9 Aug 2017 Siobhan Marketing Ad or not? The weird Reddit post, VR and a McDonalds delivery Did they take his VRginity – and integrity? Last week, Reddit user vaskemaskine posted in the gaming subreddit: “Made my delivery driver’s night by showing him VR for the first time.” Reddit seems to think it was weird. Literally: “Wine. […] Read MOre
11 May 2016 Siobhan Marketing Using your Marketing Budget to specifically target Women? Don’t According to the latest Fluent Report on Marketing to women, an overwhelming majority prefer gender neutral advertising over advertising specifically aimed at women. Much of the advertising aimed at women is emotional, as in the cases of […] Read MOre
19 Apr 2016 Siobhan Marketing 200,000 people will make at least one of these big marketing mistakes Small business is big news in Ireland. Big, big news. Most businesses in Ireland slot into the category small-to-medium sized enterprises or SME’s. Of these SME’s, 90% are very small indeed, with 1-10 employees. They still employ […] Read MOre
14 Apr 2016 Siobhan Marketing , Startup 8 Great Small Business and Startup Marketing Stories You don’t want to miss Small companies are team, goalie, centre back and centre forward all in one. Here’s how 8 tackled marketing. I’m a sucker for stories about how small and new businesses market themselves. Maybe it’s because they tend to […] Read MOre
5 Sep 2015 Siobhan Social Media Marketing Facebook thinks I’m a single 26 year old man – what’s your Facebook personality ? Using a recent tool called “Apply Special Sauce”, Cambridge University invites you to submit your Facebook likes to their on-line personality prediction engine. It then guesses things like your gender, age, political inclination and intelligence. As your […] Read MOre
24 Jul 2015 Siobhan Periscope Periscope, it’s just…stuff Periscope, it’s just…. stuff. by Siobhan O’Shea So says my 6 year-old digital native, when there weren’t enough people “doing crazy things” on the live streaming app. And she’s right. It is mainly just stuff. Stuff like […] Read MOre