6 Ways To Use Email To Move Near-Expired Food Can you use emails to sell near-expiry food in a way that doesn’t downgrade your brand? Add 6 simple types of messaging to your promotional emails to start selling almost-expired goods like hotcakes. In the past, businesses like yours have thrown away food […]
8 Ways To Impress in SMS Here are a few thoughts on dipping into SMS marketing as an email copywriter. The first shocker: you get 160 characters to use in a message, excluding the all-important opt-out terms. So in reality, you have 139 characters to personalise your message, clearly convey your point, and encourage […]
Did you know that our decisions are made by our “lizard brain” or “old brain”, a brain that doesn’t even understand words? Some people call the old brain the first brain, because it appeared first – before we grew a middle brain and new brain. The old brain is the first to develop in utero. […]
Libraries loaning “things” isn’t a new concept. They were part of the sharing economy before it was cool. You could check out at the Newark (N.J.) Public Library back in 1904. The oldest continuously operating toy library began in 1935, when a dime store owner decided that instead of chasing kids for stealing toys, he […]
You probably know the phrase “Pigs Might Fly” or “When Pigs Fly”. Today I discovered that the world of sarky disbelief is rife with toothy chickens, mustachioed frogs, and coughing cows. We can trace the phrase “Pigs Might Fly”back to the 17th century when mutton was mutton and pigs few “in the air with their […]
Finally we can have an answer to the question: can bats have library cards? Yes, when it’s a Library bat. The Museum of Modern English Rural Life recently fluttered at the chance to utter the words ‘…does anyone know anything about bats?’ In their treasure trove of lovely books, they found something that was not a […]
The very first author whose name we have on record was a woman. And she’s been compared to Shakespeare. Her name was Enheduanna (?????) and she lived from 2285 to 2250 BCE. Enheduanna was installed as High Priestess of Ur (now in Iraq) by her empire-building father Sargon 1, King of Akkad. So she was […]
Takeshi Okawara, the marketing genius who sold Japan on KFC for Christmas dinner, recently admitted that it was built on a lie. When KFC Japan was starting from scratch, the national broadcaster NHK asked if fried chicken was really the Western Christmas tradition. Okawara replied “Of course!” He told podcast “Household Name” : “I knew that the […]
In Iceland, you exchange books on Christmas Eve and spend the rest of the night reading. Preferably in bed. With chocolates. Later at Christmas parties, you’ll discuss the Christmas books, while newspapers will gossip about best and worst titles, best covers etc. This cosy tradition is known as “Jólabókaflóðið:” the annual Christmas Book Flood. The two […]
Stressing out over mailing deadlines for Christmas cards and presents ? In 1880, the Victorian postal service made its first ever plea to post early for Christmas. No later than the 24th of December, please! Christmas Day mail service was restricted to only one delivery. A very British problem, indeed. Would you pay to receive […]
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