mobile phones

Why we should treat ourselves as well as we do our mobile phones

Mobile phones have become an extension of ourselves. How often you check your phone depends on when you were born… Were you born in the 1980s and 1990s? You probably get anxious if you haven’t checked your phone in 15 minutes. Those born between 1965 and 1979 are more relaxed. Only 42% tend to get uneasy […]

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marketing directory

The Cynic’s Marketing Directory or what marketing terms really mean

Here are some gems for a real world marketing directory. Content calendar What we’ll do if everything works perfectly, you pay on time and nobody has a day off.   Content. Lorem ipsum Polyfilla to anyone except the harmless drudge who has to write it.   Best Practice. What everyone else pretends to do. Or, […]

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one-sentence pitch

The one-sentence pitch : can you explain your startup in one sentence?

Well, this guy nailed it.     Can you describe YOUR startup in one sentence? The one-sentence startup pitch or high concept pitch is easily mocked. In fact, there’s a Facebook group dedicated to doing just that. Members suggest hilarious one-sentence descriptions for real (and how-it-not-a-thing) companies. Most pitches follow the “Tinder for____” formula: A […]

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brainstorming

The key to more creative brainstorming? Embarrass yourself

Want to foster more creative brainstorming?  Embrace your embarrassing side. An experiment looked into whether groups could be pre-loaded for better brainstorming. 93 managers were randomly assigned to three-person teams. Half of the groups were told to share embarrassing stories; half talked about times they had felt pride. Embarrassing Brainstorming No cheating. The anecdotes had to be […]

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