Facebook thinks I’m a single 26 year old man – what’s your Facebook personality ?

Using a recent tool called “Apply Special Sauce”, Cambridge University invites you to submit your Facebook likes to their on-line personality prediction engine. It then guesses things like your gender, age, political inclination and intelligence. As your digital marketing analyst, this diginuggeteer volunteered herself to see what digital signals we leave about ourselves without even […]

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Periscope, it’s just…stuff

Periscope, it’s just…. stuff. by Siobhan O’Shea So says my 6 year-old digital native, when there weren’t enough people “doing crazy things” on the live streaming app. And she’s right. It is mainly just stuff. Stuff like people displaying the contents of their fridges. Gwyneth Paltrow’s fridge, if you’re interested, contains a stick of celery […]

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