Here’s a guide to writing e-commerce product category descriptions with a twist. Every single tip is backed up by real e-commerce website copy that I just worked on. Every business relies on words. But how does an e-commerce site get the words right while focusing on suppliers, sales channels, markets, currencies, legal requirements – and […]
Just before a firing squad executed him, Gary Gilmore was asked if he had any last words. “Let’s do it,” he said. Swoosh to Dan Wieden, the founder of Wieden + Kennedy agency. Wieden told Dezeen Magazine how he picked the “Just do it” slogan: “The reason I did that one was funny because I […]
Back in 2003, Plymouth University students received £2,000 from the Arts Council to give six monkeys one computer for a month. After six months, the Shakespeare monkeys had failed to produce a single word of English, broken the computer and used the keyboard as a lavatory. They pressed a lot of S’s,” researcher Mike Phillips […]
In the internet debate on whether the H in IMHO stands for Honest or Humble, I go with neither. Believe it or not, there’s a poll on Buzzfeed right now and honest is leading humble at about a 60-40 split. Honestly, I have to humbly side with The Atlantic on this one. “We all know […]
The original cubicle had a standing desk, a private space and slotted together like lego. What happened to the cubicle? Before the cubicle, clerical workers sat at small desks in straight rows, often facing the same way. It was a factory production line that produced nothing but paper. It was a classroom without a teacher. […]
As publisher of over 50 science magazines, Hugo Gernsback had a lot of be distracted from. A ringing telephone or a doorbell, Gernsback complained, was enough to stop the flow of thought. But 50% of the time, he concluded, we are our own disturbers. “The greatest difficulty that the human mind has to contend with […]
Just as the tin-opener was invented 50 years after the tin can, the e-book came before the e-reader. We can thank one man unreasonable enough to spend nearly 20 years sitting alone at a keyboard, manually entering text into one e-book after another in his spare time. The e-book Jump to 1971 and a sugar-pizza loving […]
Milkshake Duck – The phrase so famous you never heard of it. Australia’s Macquarie Dictionary has awarded “milkshake duck” its 2017 word of the year. On June 12, 2016, Australian cartoonist Ben Ward tweeted it to describe our tendency to foist instant celebrity on some person and its inevitable backlash. In Ward’s tweet, the cuddly duck is accused […]
It’s scientific. via Top New Year’s resolutions are weight loss, exercise, stopping smoking, better money management, and debt reduction. Food delivery app Deliveroo reveals that every year on January 17, orders for alcohol and sweet treats shoot up. You can set your watch by the time Irish people give in to temptation. Literally. It’s between 6.34pm for the […]
I’m so good at sleeping I can do it with my eyes closed Said nobody. Ever. Do you know anyone who claims to be good at sleep? Probably not. But I bet you know someone who claims to be the worst. The Sleep epidemic The media churns out about “how to” articles on a […]
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