how to write a product category that doesn't suck

How to write product categories that don’t suck in 6 steps (copy included!)

Here’s a guide to writing e-commerce product category descriptions with a twist. Every single tip is backed up by real e-commerce website copy that I just worked on. Every business relies on words. But how does an e-commerce site get the words right while focusing on suppliers, sales channels, markets, currencies, legal requirements – and […]

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IMHO

Why IMHO is a word, not an acronym

In the internet debate on whether the H in IMHO stands for Honest or Humble, I go with neither. Believe it or not, there’s a poll on Buzzfeed right now and honest is leading humble at about a 60-40 split. Honestly, I have to humbly side with The Atlantic on this one. “We all know […]

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milkshake duck

What is a Milkshake Duck and why is it 2017 word of the year

Milkshake Duck – The phrase so famous you never heard of it. Australia’s Macquarie Dictionary has awarded “milkshake duck” its 2017 word of the year. On June 12, 2016, Australian cartoonist Ben Ward tweeted it to describe our tendency to foist instant celebrity on some person and its inevitable backlash. In Ward’s tweet, the cuddly duck is accused […]

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New Year’s resolution

You will probably break that New Year’s resolution between 6.34pm and 6.52pm today

It’s scientific. via   Top New Year’s resolutions are weight loss, exercise, stopping smoking, better money management, and debt reduction. Food delivery app Deliveroo reveals that every year on January 17, orders for alcohol and sweet treats shoot up. You can set your watch by the time Irish people give in to temptation. Literally. It’s between 6.34pm for the […]

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