According to the latest Fluent Report on Marketing to women, an overwhelming majority prefer gender neutral advertising over advertising specifically aimed at women. Much of the advertising aimed at women is emotional, as in the cases of brands like Hallmark, Pandora, Electrolux and Huggies. Inspiring and/or empowering messages tend to drive campaigns as seen recently […]
Another day, another Summit, right? Or networking event. Or business conference. Or bootcamp. Sometimes, we only hear about these events afterward. And think .. I might have learned something new, or met someone who could transform my business. And sometimes it feels good just to get another perspective and realise you’re not alone. But you didn’t […]
“In a world where people have a lot of choices, the story may be the deciding factor.”Nick Morgan People process facts and stories very differently. A press release full of boring facts only hits our language processing parts in the brain. Scientists call these Broca’s area and Wernicke’s area. Stories make your brain work harder, […]
Most Irish SME’s don’t which of over 80 government business supports they can use. Most small-to-medium sized businesses don’t know how to find out : Which of over 80 Government business supports are available to them The range of Government supports for accessing credit The location of their Local Enterprise Office Navigating government for SME’s […]
Small business is big news in Ireland. Big, big news. Most businesses in Ireland slot into the category small-to-medium sized enterprises or SME’s. Of these SME’s, 90% are very small indeed, with 1-10 employees. They still employ over half of the country’s population. That’s probably one person to handle billing, accounts, taxes, inventory, audits, government […]
Small companies are team, goalie, centre back and centre forward all in one. Here’s how 8 tackled marketing. I’m a sucker for stories about how small and new businesses market themselves. Maybe it’s because they tend to involve the unexpected. Maybe because sometimes, they’re surprisingly moving. Of course, the small business itself will tell you […]
If your company is ignoring what people are posting, tweeting and commenting online, you are risking more than an embarrassing selfie on Facebook. You may be surprised to find that people are forming opinions of your business based on social media chatter. If so, you’re not alone. One third of Irish companies are ignoring their […]
Just outside of Adare, you will find 8,000 metres of Christmas. This wonderland is called Adare Creamery and it contains everything you could possibly want from Christmas. You can expect not only beautiful decorations and trees all lovingly created by the Adare family but also a warm welcome from a business that goes out of […]
[quote name=””]“If I didn’t think I would get in trouble with the law, n—- I would Periscope everything”[/quote] If you were a criminal hunting for someone who may have been with your girlfriend (or your friend’s girlfriend, it’s unclear), would you video yourselves for an hour, with voice-over narration? 2 men did in Sacramento. Not […]
Q. More than 204 million emails are sent in a minute so why isn’t email secure ? A. The reason email is not secure is wasn’t designed that way. Email has come a long way since 1979. From a simple way of messaging it’s evolved into our on-line personalities, how we sign up for things, […]
Using a recent tool called “Apply Special Sauce”, Cambridge University invites you to submit your Facebook likes to their on-line personality prediction engine. It then guesses things like your gender, age, political inclination and intelligence. As your digital marketing analyst, this diginuggeteer volunteered herself to see what digital signals we leave about ourselves without even […]
Periscope, it’s just…. stuff. by Siobhan O’Shea So says my 6 year-old digital native, when there weren’t enough people “doing crazy things” on the live streaming app. And she’s right. It is mainly just stuff. Stuff like people displaying the contents of their fridges. Gwyneth Paltrow’s fridge, if you’re interested, contains a stick of celery […]
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