Stop stressing meowt about AI Search. If you’ve been doing SEO properly, you’re already positioned for AI search. Do you… ✓⃝ Use well-structured content? ✓⃝ Write authoritative content? ✓⃝ Proper FAQs? ✓⃝ Make content readable and digestible? ✓⃝ Anticipate the customer’s next questions? ✓⃝ Getting mentioned in high-quality lists and review sites? Doing all […]
🎵 “Here I am, stuck in the (marketing) middle with you” If you’re like a lot of my clients, you’re stuck in the marketing middle. Too big for basic Fiverr marketing services… But too small for an agency that treats you like account number 29C or the 80-100K salary of a full-time senior digital marketing […]
Last week, I won a bullet-writing* competition. So what, you may say? Fair enough. Beating out a bunch of very talented copywriters… winning an award from copy chief Kevin Rogers and Australia’s best copywriter, David Throssell… or just getting the right people on the hook for your offer… It Isn’t […]
6 Ways To Use Email To Move Near-Expired Food Can you use emails to sell near-expiry food in a way that doesn’t downgrade your brand? Add 6 simple types of messaging to your promotional emails to start selling almost-expired goods like hotcakes. In the past, businesses like yours have thrown away food […]
8 Ways To Impress in SMS Here are a few thoughts on dipping into SMS marketing as an email copywriter. The first shocker: you get 160 characters to use in a message, excluding the all-important opt-out terms. So in reality, you have 139 characters to personalise your message, clearly convey your point, and encourage […]
Did you know that our decisions are made by our “lizard brain” or “old brain”, a brain that doesn’t even understand words? Some people call the old brain the first brain, because it appeared first – before we grew a middle brain and new brain. The old brain is the first to develop in utero. […]
Takeshi Okawara, the marketing genius who sold Japan on KFC for Christmas dinner, recently admitted that it was built on a lie. When KFC Japan was starting from scratch, the national broadcaster NHK asked if fried chicken was really the Western Christmas tradition. Okawara replied “Of course!” He told podcast “Household Name” : “I knew that the […]
Mars once offered a reward of 2 million dark chocolate M&M’s for the return of the recently stolen painting “The Scream”. The offer was tied to the launch of an 2006 ad campaign for Dark M&M’s. Mars added a rather terrifying red M&M playing hopscotch in their version of “The Scream” As the slogan says […]
Is there a website that you turn for inspiration, business tips or the latest tech tools and hacks? Ever wondered what websites entrepreneur swear by to save time and refine their skills? Here are 67 websites that entrepreneurs recommend in online forums. Canva, Trello, and Producthunt get a lot of love! The good news is […]
Here’s a guide to writing e-commerce product category descriptions with a twist. Every single tip is backed up by real e-commerce website copy that I just worked on. Every business relies on words. But how does an e-commerce site get the words right while focusing on suppliers, sales channels, markets, currencies, legal requirements – and […]
Just before a firing squad executed him, Gary Gilmore was asked if he had any last words. “Let’s do it,” he said. Swoosh to Dan Wieden, the founder of Wieden + Kennedy agency. Wieden told Dezeen Magazine how he picked the “Just do it” slogan: “The reason I did that one was funny because I […]
Back in 2003, Plymouth University students received £2,000 from the Arts Council to give six monkeys one computer for a month. After six months, the Shakespeare monkeys had failed to produce a single word of English, broken the computer and used the keyboard as a lavatory. They pressed a lot of S’s,” researcher Mike Phillips […]
Milkshake Duck – The phrase so famous you never heard of it. Australia’s Macquarie Dictionary has awarded “milkshake duck” its 2017 word of the year. On June 12, 2016, Australian cartoonist Ben Ward tweeted it to describe our tendency to foist instant celebrity on some person and its inevitable backlash. In Ward’s tweet, the cuddly duck is accused […]
Mobile phones have become an extension of ourselves. How often you check your phone depends on when you were born… Were you born in the 1980s and 1990s? You probably get anxious if you haven’t checked your phone in 15 minutes. Those born between 1965 and 1979 are more relaxed. Only 42% tend to get uneasy […]
Here are some gems for a real world marketing directory. Content calendar What we’ll do if everything works perfectly, you pay on time and nobody has a day off. Content. Lorem ipsum Polyfilla to anyone except the harmless drudge who has to write it. Best Practice. What everyone else pretends to do. Or, […]
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