Using your Marketing Budget to specifically target Women? Don’t

According to the latest Fluent Report on Marketing to women, an overwhelming majority prefer gender neutral advertising over advertising specifically aimed at women. Much of the advertising aimed at women is emotional, as in the cases of brands like Hallmark, Pandora, Electrolux and Huggies. Inspiring and/or empowering messages tend to drive campaigns as seen recently […]

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Proven figures that Ireland is becoming a tech, healthcare and recruitment hub – and Irish people are returning home for it

Recent figures from LinkedIn shows that Ireland is successfully luring talented professionals, especially software (up 36%), healthcare (up 20%) and recruitment professionals (up 14%). More Irish people are defining themselves as entrepreneurs (up 80%) and sole traders (up 23.8%) while the number of small and medium size businesses is up nearly 12%. “The really interesting […]

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Take business to the next level : Surefire Startup Seminars, Networking Events, Tech expos and Business Conferences

Another day, another Summit, right? Or networking event. Or business conference.  Or bootcamp. Sometimes, we only hear about these events afterward. And think .. I might have learned something new, or met someone who could transform my business. And sometimes it feels good just to get another perspective and realise you’re not alone. But you didn’t […]

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