In an amazing program, the IQ scores of the children involved rose by 10 points. The participating 233 families were split into either an intervention or a control group; the mothers were followed from pregnancy until their children were entering primary school. 13% of the intervention group children scored below average for cognitive development at […]
Imagine that thirty million people visit one of your shops each week, and 25 million use your app. That’s the story of Target, the giant retailer. Digital sales accounted for only 3% to 4% of all of Target’s overall sales in 2015, putting it near the bottom of the top 12 retailers, according to eMarketer. […]
Want to get World Of Warcraft recipes without having to train, find a random vendor or go on a dangerous quest? Chelsea Monroe-Cassel, the author of the official Game of Thrones cookbook A Feast of Ice and Fire, has written a cookbook based on and inspired by recipes in the World of Warcraft game. She started writing the cookbook by […]
Strawberries and cream please, we’re Irish. It’s official, according to an Avonmore Survey – the things your mother says are true. The main thing people look forward to after a few days away IS their own bed (58%), followed by a nice cup of tea. More than 1 in 3 Irish people are looking forward […]
Silicon Valley Bank – specialist lender to technology, innovation and med-tech companies – is doubling the amount it’s lending to Irish companies. So far, it’s committed funds to 15 Irish businesses including AMCS, Amplience, Accuris, Boxever, Clavis Insight, Diona, Fieldaware, Lincor, Logentries, Movidius and Profitero. Here’s what David Flanagan, CEO of Boxever, had to say […]
You know that people are buying online. You know that you need to talk to customers and create interest and excitement in your product or service. But when are people most receptive to your message? How do you avoid the danger of being seen as spam? Luckily, there are 5 proven prime times for retailers […]
According to the latest Fluent Report on Marketing to women, an overwhelming majority prefer gender neutral advertising over advertising specifically aimed at women. Much of the advertising aimed at women is emotional, as in the cases of brands like Hallmark, Pandora, Electrolux and Huggies. Inspiring and/or empowering messages tend to drive campaigns as seen recently […]
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