Are you looking for the grandfather clock in the foyer? Not as cuckoo as it may sound… If you want your product, service, or yourself to stand out, it’s about finding and highlighting the one unique feature, the bit of colour, the small, seemingly irrelevant detail that makes something truly special. (Like spotting the grandfather […]
Stop stressing meowt about AI Search. If you’ve been doing SEO properly, you’re already positioned for AI search. Do you… ✓⃝ Use well-structured content? ✓⃝ Write authoritative content? ✓⃝ Proper FAQs? ✓⃝ Make content readable and digestible? ✓⃝ Anticipate the customer’s next questions? ✓⃝ Getting mentioned in high-quality lists and review sites? Doing all […]
🎵 “Here I am, stuck in the middle with you” If you’re like a lot of my clients, you’re stuck in the marketing middle. Too big for basic Fiverr marketing services… But too small for an agency that treats you like account number 29C or the 80-100K salary of a full-time senior digital marketing manager. […]
The NYT challenged both writer Curtis Sittenfeld and ChatGPT to create a “beach read” to see which one was better. Readers voted on the short story prompts. They requested beach reads about naps and redemption and tattoos gone wrong; puppies and sharks and secrets and white linen caftans; margaritas and roller coasters and mosquitoes; yearning […]
Last week, I won a bullet-writing* competition. So what, you may say? Fair enough. Beating out a bunch of very talented copywriters… winning an award from copy chief Kevin Rogers and Australia’s best copywriter, David Throssell… or just getting the right people on the hook for your offer… It Isn’t […]
6 Ways To Use Email To Move Near-Expired Food Can you use emails to sell near-expiry food in a way that doesn’t downgrade your brand? Add 6 simple types of messaging to your promotional emails to start selling almost-expired goods like hotcakes. In the past, businesses like yours have thrown away food […]
8 Ways To Impress in SMS Here are a few thoughts on dipping into SMS marketing as an email copywriter. The first shocker: you get 160 characters to use in a message, excluding the all-important opt-out terms. So in reality, you have 139 characters to personalise your message, clearly convey your point, and encourage […]
Did you know that our decisions are made by our “lizard brain” or “old brain”, a brain that doesn’t even understand words? Some people call the old brain the first brain, because it appeared first – before we grew a middle brain and new brain. The old brain is the first to develop in utero. […]
Libraries loaning “things” isn’t a new concept. They were part of the sharing economy before it was cool. You could check out at the Newark (N.J.) Public Library back in 1904. The oldest continuously operating toy library began in 1935, when a dime store owner decided that instead of chasing kids for stealing toys, he […]
You probably know the phrase “Pigs Might Fly” or “When Pigs Fly”. Today I discovered that the world of sarky disbelief is rife with toothy chickens, mustachioed frogs, and coughing cows. We can trace the phrase “Pigs Might Fly”back to the 17th century when mutton was mutton and pigs few “in the air with their […]