Are you looking for the grandfather clock in the foyer? Not as cuckoo as it may sound… If you want your product, service, or yourself to stand out, it’s about finding and highlighting the one unique feature, the bit of colour, the small, seemingly irrelevant detail that makes something truly special. (Like spotting the grandfather […]
The NYT challenged both writer Curtis Sittenfeld and ChatGPT to create a “beach read” to see which one was better. Readers voted on the short story prompts. They requested beach reads about naps and redemption and tattoos gone wrong; puppies and sharks and secrets and white linen caftans; margaritas and roller coasters and mosquitoes; yearning […]
Last week, I won a bullet-writing* competition. So what, you may say? Fair enough. Beating out a bunch of very talented copywriters… winning an award from copy chief Kevin Rogers and Australia’s best copywriter, David Throssell… or just getting the right people on the hook for your offer… It Isn’t […]
Here’s a guide to writing e-commerce product category descriptions with a twist. Every single tip is backed up by real e-commerce website copy that I just worked on. Every business relies on words. But how does an e-commerce site get the words right while focusing on suppliers, sales channels, markets, currencies, legal requirements – and […]