Productivity & Creativity Advice

The password myth : Why passwords aren’t keeping us safe and can we fix our security systems

Bill Gates declared the password dead in 2004. Why the password is a myth The notion of a password being sufficient in itself needs to go into the myth bin. A staggering 76% of data breaches are caused by weak passwords. More often than not, an account is easily hacked because of a ridiculously easy […]

Read More

Take business to the next level : Surefire Startup Seminars, Networking Events, Tech expos and Business Conferences

Another day, another Summit, right? Or networking event. Or business conference.  Or bootcamp. Sometimes, we only hear about these events afterward. And think .. I might have learned something new, or met someone who could transform my business. And sometimes it feels good just to get another perspective and realise you’re not alone. But you didn’t […]

Read More

Why we love stories about entrepreneurs and why all start ups need a good origin story

“In a world where people have a lot of choices, the story may be the deciding factor.”Nick Morgan People process facts and stories very differently. A press release full of boring facts only hits our language processing parts in the brain. Scientists call these Broca’s area and Wernicke’s area. Stories make your brain work harder, […]

Read More

9 out of 10 small businesses don’t know how to get help

Most Irish SME’s don’t which of over 80 government business supports they can use. Most small-to-medium sized businesses don’t know how to find out : Which of over 80 Government business supports are available to them The range of Government supports for accessing credit The location of their Local Enterprise Office Navigating government for SME’s […]

Read More

200,000 people will make at least one of these big marketing mistakes

Small business is big news in Ireland. Big, big news. Most businesses in Ireland slot into the category small-to-medium sized enterprises or SME’s. Of these SME’s, 90% are very small indeed, with 1-10 employees. They still employ over half of the country’s population. That’s probably one person to handle billing, accounts, taxes, inventory, audits, government […]

Read More

Roundup of Law and Order on Social Media Periscope, Twitter – the tech is smarter, the criminals not

[quote name=””]“If I didn’t think I would get in trouble with the law, n—- I would Periscope everything”[/quote] If you were a criminal hunting for someone who may have been with your girlfriend (or your friend’s girlfriend, it’s unclear), would you video yourselves for an hour, with voice-over narration? 2 men did in Sacramento. Not […]

Read More
Periscope image

Periscope, it’s just…stuff

Periscope, it’s just…. stuff. by Siobhan O’Shea So says my 6 year-old digital native, when there weren’t enough people “doing crazy things” on the live streaming app. And she’s right. It is mainly just stuff. Stuff like people displaying the contents of their fridges. Gwyneth Paltrow’s fridge, if you’re interested, contains a stick of celery […]

Read More