Irn-Bru

This is how you market a tiny ginger Scottish drink

Irn Bru is the world’s most popular soft drink (that isn’t Coca-Cola). Irn Bru showed its true-blue Scottishness by tweeting a cheeky graphic of the global dominance of Coca-Cola. Scotland is the blue bit – favouring home-grown fizzy ginger Irn-Bru. One (very Scottish) explanation is that : Irn-bru uses a colouring called ‘sunset yellow’ that is […]

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weird company names in China

Banned : long winded, weird company names in China

Weird company names are banned by the Chinese State Administration for Industry and Commerce. The 33 new guidelines include a section outlawing overly long-winded names. No longer will company names consist of sentences, paragraphs, or even short novellas. Sounds over the top? Maybe you’re not familiar with the northern Chinese condom company ‘Uncle Niu’. Deep breath. […]

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