Marketing Blogs

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KFC Japan Christmas

KFC Japan : The Bald Faced Chicken Lie that Sold Japan on Christmas

Takeshi Okawara, the marketing genius who sold Japan on KFC for Christmas dinner,  recently admitted that it was built on a lie. When KFC Japan was starting from scratch, the national broadcaster NHK asked if fried chicken was really the Western Christmas tradition. Okawara replied “Of course!” He told podcast “Household Name” : “I knew that the […]

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The Scream with m&m

‘The Scream,’ the Art Heist, and the 2 Million M&M’s

Mars once offered a reward of 2 million dark chocolate M&M’s for the return of the recently stolen painting “The Scream”. The offer was tied to the launch of an 2006 ad campaign for Dark M&M’s. Mars added a rather terrifying red M&M playing hopscotch in their version of “The Scream” As the slogan says […]

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essential websites for entrepreneurs, business owners and marketers

67 essential websites for entrepreneurs, business owners and marketers

Is there a website that you turn for inspiration, business tips or the latest tech tools and hacks? Ever wondered what websites entrepreneur swear by to save time and refine their skills? Here are 67 websites that entrepreneurs recommend in online forums. Canva, Trello, and Producthunt get a lot of love! The good news is […]

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bad meetings

Why am I here? The true cost of bad meetings

Bad Meetings. Amazon boss Jeff Bezos banned PowerPoint presentations from ‘em; Elon Musk has famously encouraged walkouts. The bane of many lives. As the saying goes:  minutes are kept in meetings but hours are lost. Workers on average waste 61% of their time coordinating their work in meetings, email, and chat rather than actually doing […]

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how to write a product category that doesn't suck

How to write product categories that don’t suck in 6 steps (copy included!)

Here’s a guide to writing e-commerce product category descriptions with a twist. Every single tip is backed up by real e-commerce website copy that I just worked on. Every business relies on words. But how does an e-commerce site get the words right while focusing on suppliers, sales channels, markets, currencies, legal requirements – and […]

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Shakespeare monkeys mural

Shakespeare Monkeys : That time monkeys were funded to type the works of Shakespeare.

Back in 2003, Plymouth University students received £2,000 from the Arts Council to give six monkeys one computer for a month. After six months, the Shakespeare monkeys had failed to produce a single word of English, broken the computer and used the keyboard as a lavatory. They pressed a lot of S’s,” researcher Mike Phillips […]

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