Are you looking for the grandfather clock in the foyer? Not as cuckoo as it may sound… If you want your product, service, or yourself to stand out, it’s about finding and highlighting the one unique feature, the bit of colour, the small, seemingly irrelevant detail that makes something truly special. (Like spotting the grandfather […]
Stop stressing meowt about AI Search. If you’ve been doing SEO properly, you’re already positioned for AI search. Do you… ✓⃝ Use well-structured content? ✓⃝ Write authoritative content? ✓⃝ Proper FAQs? ✓⃝ Make content readable and digestible? ✓⃝ Anticipate the customer’s next questions? ✓⃝ Getting mentioned in high-quality lists and review sites? Doing all […]
🎵 “Here I am, stuck in the middle with you” If you’re like a lot of my clients, you’re stuck in the marketing middle. Too big for basic Fiverr marketing services… But too small for an agency that treats you like account number 29C or the 80-100K salary of a full-time senior digital marketing manager. […]
8 Ways To Impress in SMS Here are a few thoughts on dipping into SMS marketing as an email copywriter. The first shocker: you get 160 characters to use in a message, excluding the all-important opt-out terms. So in reality, you have 139 characters to personalise your message, clearly convey your point, and encourage […]