Marketing Blogs

for your small business
craft beer named by AI

An AI beats humans at naming craft beer

A neural network system has learned to name craft beer from a huge dataset extracted from BeerAdvocate.com.   Credit: Lewis and Quark   Researcher and electrical engineer Janelle Shane has already trained AI to name kittens, metal bands, Pokemon, paint colors, and more. The AI-generated craft beer names vary from likely, to weirdly impressive, to bet-level […]

Read More

How to accelerate a retail giant : Target hired disruptive entrepreneurs as agitators and irritants

Imagine that thirty million people visit one of your shops each week, and 25 million use your app. That’s the story of Target, the giant retailer. Digital sales accounted for only 3% to 4% of all of Target’s overall sales in 2015, putting it near the bottom of the top 12 retailers, according to eMarketer. […]

Read More

6 key things a Silicon Valley Venture Capitalist looks for in Irish start-ups and developing companies

Silicon Valley Bank – specialist lender to technology, innovation and med-tech companies – is doubling the amount it’s lending to Irish companies. So far, it’s committed funds to 15 Irish businesses including AMCS, Amplience, Accuris, Boxever, Clavis Insight, Diona, Fieldaware, Lincor, Logentries, Movidius and Profitero. Here’s what David Flanagan, CEO of Boxever, had to say […]

Read More

The password myth : Why passwords aren’t keeping us safe and can we fix our security systems

Bill Gates declared the password dead in 2004. Why the password is a myth The notion of a password being sufficient in itself needs to go into the myth bin. A staggering 76% of data breaches are caused by weak passwords. More often than not, an account is easily hacked because of a ridiculously easy […]

Read More

Take business to the next level : Surefire Startup Seminars, Networking Events, Tech expos and Business Conferences

Another day, another Summit, right? Or networking event. Or business conference.  Or bootcamp. Sometimes, we only hear about these events afterward. And think .. I might have learned something new, or met someone who could transform my business. And sometimes it feels good just to get another perspective and realise you’re not alone. But you didn’t […]

Read More

Why we love stories about entrepreneurs and why all start ups need a good origin story

“In a world where people have a lot of choices, the story may be the deciding factor.”Nick Morgan People process facts and stories very differently. A press release full of boring facts only hits our language processing parts in the brain. Scientists call these Broca’s area and Wernicke’s area. Stories make your brain work harder, […]

Read More

9 out of 10 small businesses don’t know how to get help

Most Irish SME’s don’t which of over 80 government business supports they can use. Most small-to-medium sized businesses don’t know how to find out : Which of over 80 Government business supports are available to them The range of Government supports for accessing credit The location of their Local Enterprise Office Navigating government for SME’s […]

Read More