Have you been told that SEO isn’t worth it for your small or local business? That advice is usually aimed at people who can’t afford to throw thousands at an agency every month. There are a few simple things you can do today to improve SEO and help your business get seen on Google. These […]
Well, this guy nailed it. Can you describe YOUR startup in one sentence? The one-sentence startup pitch or high concept pitch is easily mocked. In fact, there’s a Facebook group dedicated to doing just that. Members suggest hilarious one-sentence descriptions for real (and how-it-not-a-thing) companies. Most pitches follow the “Tinder for____” formula: A […]
Imagine that thirty million people visit one of your shops each week, and 25 million use your app. That’s the story of Target, the giant retailer. Digital sales accounted for only 3% to 4% of all of Target’s overall sales in 2015, putting it near the bottom of the top 12 retailers, according to eMarketer. […]
Small companies are team, goalie, centre back and centre forward all in one. Here’s how 8 tackled marketing. I’m a sucker for stories about how small and new businesses market themselves. Maybe it’s because they tend to involve the unexpected. Maybe because sometimes, they’re surprisingly moving. Of course, the small business itself will tell you […]