If your company is ignoring what people are posting, tweeting and commenting online, you are risking more than an embarrassing selfie on Facebook. You may be surprised to find that people are forming opinions of your business based on social media chatter. If so, you’re not alone. One third of Irish companies are ignoring their […]
Using a recent tool called “Apply Special Sauce”, Cambridge University invites you to submit your Facebook likes to their on-line personality prediction engine. It then guesses things like your gender, age, political inclination and intelligence. As your digital marketing analyst, this diginuggeteer volunteered herself to see what digital signals we leave about ourselves without even […]
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