If you run a local service business, especially one where the work is visual, social media can do much more than fill a feed. It can show the quality of your work, remind people what you offer and make your business more familiar before they ever get in touch. Creating social media posts for a […]
When I say I work with businesses as a one-day-a-week marketing manager, people sometimes assume that means I pop in, write a few social media posts, maybe have a quick look at Google Analytics, and off I go. And yes, sometimes social media is part of it. But that is only one small piece of […]
The biggest wins usually come from fixing what already exists, not publishing more. Deleting content because it “looks old” is one of the fastest ways to erase trust and rankings. Update, contextualise, redirect… almost never delete. Content maintenance rarely feels urgent, but it’s one of the simplest ways to protect credibility, rankings, and user confidence. […]
Have you been told that SEO isn’t worth it for your small or local business? That advice is usually aimed at people who can’t afford to throw thousands at an agency every month. There are a few simple things you can do today to improve SEO and help your business get seen on Google. These […]
Stop stressing meowt about AI Search. If you’ve been doing SEO properly, you’re already positioned for AI search. Do you… ✓⃝ Use well-structured content? ✓⃝ Write authoritative content? ✓⃝ Proper FAQs? ✓⃝ Make content readable and digestible? ✓⃝ Anticipate the customer’s next questions? ✓⃝ Getting mentioned in high-quality lists and review sites? Doing all […]