Are you looking for the grandfather clock in the foyer? Not as cuckoo as it may sound… If you want your product, service, or yourself to stand out, it’s about finding and highlighting the one unique feature, the bit of colour, the small, seemingly irrelevant detail that makes something truly special. (Like spotting the grandfather […]
The NYT challenged both writer Curtis Sittenfeld and ChatGPT to create a “beach read” to see which one was better. Readers voted on the short story prompts. They requested beach reads about naps and redemption and tattoos gone wrong; puppies and sharks and secrets and white linen caftans; margaritas and roller coasters and mosquitoes; yearning […]
As publisher of over 50 science magazines, Hugo Gernsback had a lot of be distracted from. A ringing telephone or a doorbell, Gernsback complained, was enough to stop the flow of thought. But 50% of the time, he concluded, we are our own disturbers. “The greatest difficulty that the human mind has to contend with […]
Want to foster more creative brainstorming? Embrace your embarrassing side. An experiment looked into whether groups could be pre-loaded for better brainstorming. 93 managers were randomly assigned to three-person teams. Half of the groups were told to share embarrassing stories; half talked about times they had felt pride. Embarrassing Brainstorming No cheating. The anecdotes had to be […]

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