Mars once offered a reward of 2 million dark chocolate M&M’s for the return of the recently stolen painting “The Scream”. The offer was tied to the launch of an 2006 ad campaign for Dark M&M’s. Mars added a rather terrifying red M&M playing hopscotch in their version of “The Scream” As the slogan says […]
Is there a website that you turn for inspiration, business tips or the latest tech tools and hacks? Ever wondered what websites entrepreneur swear by to save time and refine their skills? Here are 67 websites that entrepreneurs recommend in online forums. Canva, Trello, and Producthunt get a lot of love! The good news is […]
Here’s a guide to writing e-commerce product category descriptions with a twist. Every single tip is backed up by real e-commerce website copy that I just worked on. Every business relies on words. But how does an e-commerce site get the words right while focusing on suppliers, sales channels, markets, currencies, legal requirements – and […]
Just before a firing squad executed him, Gary Gilmore was asked if he had any last words. “Let’s do it,” he said. Swoosh to Dan Wieden, the founder of Wieden + Kennedy agency. Wieden told Dezeen Magazine how he picked the “Just do it” slogan: “The reason I did that one was funny because I […]
Back in 2003, Plymouth University students received £2,000 from the Arts Council to give six monkeys one computer for a month. After six months, the Shakespeare monkeys had failed to produce a single word of English, broken the computer and used the keyboard as a lavatory. They pressed a lot of S’s,” researcher Mike Phillips […]
Milkshake Duck – The phrase so famous you never heard of it. Australia’s Macquarie Dictionary has awarded “milkshake duck” its 2017 word of the year. On June 12, 2016, Australian cartoonist Ben Ward tweeted it to describe our tendency to foist instant celebrity on some person and its inevitable backlash. In Ward’s tweet, the cuddly duck is accused […]
Mobile phones have become an extension of ourselves. How often you check your phone depends on when you were born… Were you born in the 1980s and 1990s? You probably get anxious if you haven’t checked your phone in 15 minutes. Those born between 1965 and 1979 are more relaxed. Only 42% tend to get uneasy […]
Here are some gems for a real world marketing directory. Content calendar What we’ll do if everything works perfectly, you pay on time and nobody has a day off. Content. Lorem ipsum Polyfilla to anyone except the harmless drudge who has to write it. Best Practice. What everyone else pretends to do. Or, […]
Well, this guy nailed it. Can you describe YOUR startup in one sentence? The one-sentence startup pitch or high concept pitch is easily mocked. In fact, there’s a Facebook group dedicated to doing just that. Members suggest hilarious one-sentence descriptions for real (and how-it-not-a-thing) companies. Most pitches follow the “Tinder for____” formula: A […]
Want to foster more creative brainstorming? Embrace your embarrassing side. An experiment looked into whether groups could be pre-loaded for better brainstorming. 93 managers were randomly assigned to three-person teams. Half of the groups were told to share embarrassing stories; half talked about times they had felt pride. Embarrassing Brainstorming No cheating. The anecdotes had to be […]
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