The biggest wins usually come from fixing what already exists, not publishing more. Deleting content because it “looks old” is one of the fastest ways to erase trust and rankings. Update, contextualise, redirect… almost never delete. Content maintenance rarely feels urgent, but it’s one of the simplest ways to protect credibility, rankings, and user confidence. […]
The fastest way to double your Google reviews is surprisingly simple. Ask. Asking gives you 100% more reviews than not asking. It sounds obvious, but a surprising number of businesses never do it. The real secret isn’t clever wording or complicated strategies. What actually moves the needle is timing and ease. Ask right after a […]
Have you been told that SEO isn’t worth it for your small or local business? That advice is usually aimed at people who can’t afford to throw thousands at an agency every month. There are a few simple things you can do today to improve SEO and help your business get seen on Google. These […]
Are you looking for the grandfather clock in the foyer? Not as cuckoo as it may sound… If you want your product, service, or yourself to stand out, it’s about finding and highlighting the one unique feature, the bit of colour, the small, seemingly irrelevant detail that makes something truly special. (Like spotting the grandfather […]
Stop stressing meowt about AI Search. If you’ve been doing SEO properly, you’re already positioned for AI search. Do you… ✓⃝ Use well-structured content? ✓⃝ Write authoritative content? ✓⃝ Proper FAQs? ✓⃝ Make content readable and digestible? ✓⃝ Anticipate the customer’s next questions? ✓⃝ Getting mentioned in high-quality lists and review sites? Doing all […]
🎵 “Here I am, stuck in the (marketing) middle with you” If you’re like a lot of my clients, you’re stuck in the marketing middle. Too big for basic Fiverr marketing services… But too small for an agency that treats you like account number 29C or the 80-100K salary of a full-time senior digital marketing […]
The NYT challenged both writer Curtis Sittenfeld and ChatGPT to create a “beach read” to see which one was better. Readers voted on the short story prompts. They requested beach reads about naps and redemption and tattoos gone wrong; puppies and sharks and secrets and white linen caftans; margaritas and roller coasters and mosquitoes; yearning […]
Last week, I won a bullet-writing* competition. So what, you may say? Fair enough. Beating out a bunch of very talented copywriters… winning an award from copy chief Kevin Rogers and Australia’s best copywriter, David Throssell… or just getting the right people on the hook for your offer… It Isn’t […]
6 Ways To Use Email To Move Near-Expired Food Can you use emails to sell near-expiry food in a way that doesn’t downgrade your brand? Add 6 simple types of messaging to your promotional emails to start selling almost-expired goods like hotcakes. In the past, businesses like yours have thrown away food […]
8 Ways To Impress in SMS Here are a few thoughts on dipping into SMS marketing as an email copywriter. The first shocker: you get 160 characters to use in a message, excluding the all-important opt-out terms. So in reality, you have 139 characters to personalise your message, clearly convey your point, and encourage […]
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