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The only thing worse than having boring sales messaging these days is trying to be entertaining and missing the mark.

The fails aren’t just cringeworthy, they can cost you big - and at worst even sink the entire ship.

So, it makes sense that most business owners avoid the risk of humor like _____ avoid _____. Boring is bad but it’s better than going viral for all the wrong reasons.

Just when you thought the only choice was to pay a humor agency fifty thousand bucks and cross your fingers that the jokes land… along comes Adam Hunt with a fresh new approach (and a team of Britain's best TV comedy writers) that allows any business owner to write clever - and truly funny - jokes, without risking a boycott.

I had a blast talking with Adam and learning about the simple research breakthrough that instantly demystified the process of landing jokes with your audience - and growing it fast as a result.

Highlights from the episode:

• (01:44) How Adam went from TV 'anchor whisperer' – and weirdly, voice of Big Brother – to the head of the creative agency behind the world's funniest brands
• (04:16) That moment Adam created a hive-mind of copywriters "with a jar of funny brains"… PLUS 20 winning joke formulas that you can swipe and adapt for any business
• (9:06) The one simple realization that took Adam's copywriting from throwing-shit-and-see-what-sticks to actually being a workable solid-gold system. B.T.W. no funny bone required!
• (16:07) Forget the 'humor is a mystery' narrative. Adam explains the simple humor matrix that anyone can use to sell even the most boring brands (Costco! Baked Beans!)
• (18:11) A sneaky strategy to make your jokes appeal equally to smug people and idiots. Hint: it's based on your audiences' own beliefs
• (22:41) Ask yourself this kill or keep question when using humor in your copy (It’s the emergency brake that stops a joke from blowing up in your face)
• (25:39) Adam's 'lost' week that led his FIRST client to react: "I would have paid you just for this research let alone the jokes you're about to write."
• (26:30) How Adam solved complex marketing problems without any background knowledge or formal training in marketing p.s. anyone who watches Netflix can do it
• (29:45) Watch for this psychological one-liner method you can use for writing copy that's so effective your audience sells themselves on your brand and your offer.
• (36:48) A strange (and completely counterintuitive) way to succeed in writing 'funny' by NEVER trying to write the perfect joke

These show bullets written by copywriter and Copy Chief member, Siobhan – you can learn about working with her right here .

Listen to Copy Chief Radio #228 New Breed: Adam Hunt is revolutionizing humor in marketing

Tune in and level up,
Kevin

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If you’re a Copy Chief member – catch the replay here in your personal Training Dashboard

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#ccd-Jun22-2021